• Call us at: 336-273-8291

Eyeglasses and Lenses in Greensboro, NC

Designer Frames, High-Tech Lenses, Great Eyeglasses with Style and Perfomance


     

Great eyewear doesn't happen by accident and they can't be made cheap.
  • -> Dr. McFarland uses years of experience to determine the best prescriptions for you and your lifestyle.
  • -> Lenses and frames are then custom-measured and fit by a trained technician who is thinking of your needs and the way you will be using your new eyewear. 
  • -> Our products are latest-generation.
  • -> Our eyeglasses are carefully manufactured in a US facility where they don't ship unless they are just right.

Checks and balances are in place because we hold our vendors to these standards.  Unlike many big retailers, we don't own the manufacturers or the lens labs so we are able to hold them accountable to your satisfaction.

eye glass guide
Tips for Getting the Most Out of Your New Eyewear
  • -> Start wearing your new glasses immediately
  • -> Wear your new glasses continuously unless prescribed for special use only
  • -> Wear your glasses as close to your face as possible – poor fit can change the prescription
  • -> Clean them regularly with proper solutions and cloths to keep the surface free of debris and smudges
  • -> Progressive Lens Wearers: Point your nose at reading material and adjust your chin to bring reading materials into sharpest focus
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Frames & Lenses

Brands of frames
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Lenses

Our philosophy when prescribing glasses is to educate you on the differences in design and quality of lenses available. Superior quality lenses are typically available through large labs and can not be made in just a couple of hours. Some commercial stores offer lenses in an hour or so, but you must understand that you are not receiving the best quality lenses availiable on the market. We use these larger labs to ensure the best quality lenses. You will not receive these lenses in one hour but we believe the wait is well worth it.

No-line bifiocals: No-line progressive bifiocals by Varilux allow you to see better because they provide clear, comfortable vision at all distances. There are no age-telling lines on the Varilux lenses so no one needs to know you are wearing bifocals. High-performance digital lenses by Varilux give you the best clarity and fit possible.

Anti-reflective coating (also know as anti-glare): Crizal anti-reflection lenses help you see and look your best. In simple terms ,the coating is actually layers of filters on the front and back surface of lenses that allow all of the light to pass through the lens instead of bouncing back as reflection. They are durable, easy to clean, and resist surface static. The most important feature is that the filter increases the amount of light that passes through the lens so you see better, clearer and sharper than before. Anti-reflective coatings make your lenses look almost invisible.

Polarized lenses: Squint no more! In simplest terms a polarized lens is a high tech sunglass filter that eliminates glare and allows light to pass through the lens in only one direction (like miniblinds). It also provides 100% UV protection for your eyes. Without doubt, it's the lens of choice for driving, fishing, and skiing, golfing and all sunny outdoor activities.

Transitions®: Transitions Changeable lenses make your eyes more comfortable because they are designed to adapt to any light. They darken in the sunlight and lighten back to clear indoors.

Computer lenses: These new technology lenses are designed for your eyes to relax at the computer. They are designed to give you comfort and vision for close and intermediate distances. While these lenses are primarily designed for computer use, they work great for anyone requiring clear intermediate and near vision, such as musicians, architects, accountants, surgeons, and many others. They are available in plastic, glass and polycarbonate, single vision as well as progressive lenses too.

No-line progressive lenses: Distance, intermediate and reading prescriptions in one pair of glasses for all your vision needs. The technology behind these lenses has evolved to precision so virtually anyone can now comfortably wear their progressives all day with absolute natural ease.

Customized progressive lenses: These progressive lenses are the first lenses to be designed specifically and uniquely for each individual wearer. We will measure your head and eye measurements and Rx parameters and design completely customized progressive lenses just for you.

Hi-Index Lenses: These thin lenses come in wide range of choices, especially for strong prescriptions, but all are basically flatter front curves, resulting in thinner lighter lenses. They offer superior optics and can be easily used when rimless and thinner metal frames are being worn.

Polycarbonate: They are the strongest of all the optical lenses, these are recommended by the FDA for sports and safety and work best with most rimless frame styles. Think about your lifestyle needs and ask if these are missing from your wardrobe.

Today’s high-resolution lenses require laser-precision measurements to perform their best. Our Visioffice system from Essilor allows the opticians to obtain every possible parameter required for modern lenses with extreme accuracy. Our Visioffice system will let you see your best from your new custom, digital lenses from Varilux. No-line bifocals and single vision lenses can be produced precisely the way your eyes will be using them.

Our high-definition digital lenses use the Visioffice® System to calculate a perfect match of lenses based on eye, frame and behavior data. This “dynamic 4D” measurement system uses eye data by precisely tracking optical Eye Center Rotation, or “ERC.” To focus, the eye rotates around a fixed point called the ERC. The Visioffice® system uses advanced technology to measure this ERC and your dominant eye to make your custom lenses. Frame data such as the size and fit are taken into account to ensure that your new lenses are made precisely for your frame. Behavior data uses natural head posture and gaze to target best vision where you look and see. High-definition digital lenses uses the latest in manufacturing techniques to ensure sharper vision at any angle and under any lighting conditions.

Enhanced Fit™ lenses use W.A.V.E. technology™ to provide sharper vision as well as take into account frame data and prescription to make custom lenses for you. Ipseo™ lenses add behavioral data to create a lens that matches you personally and creates wide, comfortable vision for progressive lens wearers. Fit™ and Eyecode™ are available in multifocal and single vision versions. The result is clear, sharp vision all the time.

Ask us how the Visioffice™ system can enhance your vision.


Videos

Crizal Non-glare Lenses


Varilux No-line Bifocal Lenses



Photochromic Demonstrations

Interactive Demonstration of Transitions® lenses
Interactive Demonstration of Transitions® lenses in different environments

Types of Payment Accepted

We accept Cash, Personal Checks, MasterCard®, Visa® and American Express®.

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